Animating the Cranberry Story
- Client
- Cranberry Global
- Industry
- Medical gloves and PPE
- Market
- Malaysia
- What we did
The challenge
Cranberry makes gloves, face masks and dental protection for healthcare professionals. It needed a corporate film for the US market that told the company’s story, from where it started to where it is going.
A normal shoot could not do that. Much of the story had already happened: the early days, the milestones and the moments no camera was there to capture.
The best parts of the story happened before the camera arrived.
The strategy
Friendly, warm and animated
We proposed animation instead of a live shoot. A mixed-media collage style, with paper textures, old photographs and small handmade details, gave the film a friendly, warm feel that most corporate videos never have.
It also solved the timeline. With animation, every chapter of Cranberry’s journey could be shown, including the parts that could never be filmed.
Creo made the whole film: concept, script, design, animation, voiceover and sound.
How we made it
- Concept and scriptThe company’s timeline, told as one warm, easy-to-follow story for a US audience
- DesignA collage world of paper textures, photographs and small handmade details
- AnimationEach chapter brought to life, moving the story from the past to the present
- Voiceover and soundVoice, music and sound design that keep the tone friendly and warm
In motion
The film
The outcome
A corporate film with warmth
Cranberry got a corporate film for the US market that feels friendly and warm, and tells the full company story, including the chapters no camera could have captured.
