Field Notes
Shoots, set-ups, research and launch days. A look at how we work, while the work is still happening.
Hotel Hanamiya is a six-suite hotel in Kyoto that hasn't opened yet. We're designing and building its website from Malaysia, and posting as we go.
We planned lots of short moments that each work on their own, framed them to fit any screen, and added a couple of long takes that can be reels by themselves. That was our day at Prince Court Medical Centre in Kuala Lumpur.
We’re in the middle of designing two websites for sister brands in finance, where every word needs approval from several levels. With every prototype, we send a short guide, a clear list of what’s done and what needs feedback, and a checklist their team can work through.
We train new team members on real client work. On 15 October, four Creo interns spent a day capturing social media content at Sementra Hot Spring Nature Resort, reviewed every shot with our senior team, and the resort got a wider set of photos and footage to use.
Before a hotel opens, it needs one calm page that shows who it is. For Hotel Hanamiya in Kyoto, we put that coming-soon page live first, then designed the full website around it.
Keep one message for the whole group, so patients hear the same thing at every hospital. Then give each hospital brand its own look, so the message still feels like it comes from their own hospital.
Put a camera at every part of the story: the booth, the crowd, the stairwell, the medics and the finish line. Over two days at The IHH Sky Race, we covered all of it for IHH Malaysia and sent photos and reels for their social media on the same day.
Plan the delivery as carefully as the shoot. At the IHH Sky Race medical drill, we followed the medical team from the stairwell to the ambulance, then handed IHH Malaysia publicity-ready photos within two hours and a short reel within three.
Look for real moments and angles nobody has used before, then give the client footage it can keep using. At the newly renovated Mount Elizabeth Hospital in Singapore, we waited 45 minutes for sunlight in the atrium, filmed two long single-take shots and handed IHH all the raw files plus a new version of its corporate video.
We skipped the storyline and filmed a small habit most Malaysians have without noticing: setting out an extra chair. For IHH Healthcare Malaysia’s Hari Raya 2026 film, that one gesture carried the whole message, from family dinners to hospital shifts.
For Gleneagles Hospital Johor’s year-end gifts to corporate partners, referring doctors and insurers, we designed a deep green gift box with gold foil and small festive drawings on every side. It gave the hospital a warm, quiet way to say thank you that suits a hospital, at a time of year that is usually loud and bright.
No notes in this section yet. Soon.
