Our first page for a hotel in Kyoto

The Hotel Hanamiya coming-soon page in brown, with the logo, a sketch of the hotel building and the line Where Kyoto's seasons become your view
The brown version, with a sketch of the building.
The short answer
Before a hotel opens, it needs one calm page that shows who it is. For Hotel Hanamiya in Kyoto, we put that coming-soon page live first, then designed the full website around it.

This is the first of a few notes on one project, from brief to launch: the website for a hotel in Kyoto, made by our team in Malaysia.

The brief came from Japan

Hotel Hanamiya is a boutique hotel with six suites, above the spot where the Kamo and Takase rivers meet in Kyoto. It hasn’t opened yet. The hotel needs a website that feels like it belongs in Kyoto: quiet, simple and easy to book from. We’re designing and building it from Malaysia.

Two teams, one hotel

We’re not the only agency on this. A branding and PR agency is on the project too. They look after the brand and PR, and we focus on design and development. The brand guide shapes a lot of our choices. For example, the logo should never sit on a busy background, so on the site it lives in a solid brown header and never over photos or video.

We’ve done this together before, so it just flows. Honestly, it’s always a lot of fun.

Danny

One page before the doors open

A full website takes time, but people start looking for a hotel long before it opens. So the first thing we put live was a coming-soon page: the logo, the hotel’s own line about Kyoto’s seasons, and a short welcome. We built two versions, one in the hotel’s brown with a sketch of the building, one in white with a photo of the lounge, so the client could compare them side by side.

Real photos only

Guests book a room based on what they see. So the rule on this site is simple: every suite, dining and space photo will be real photography of Hanamiya. Placeholder images stay inside our design files while the final photos are on the way.

What’s next

The full site is designed, and the clickable prototype is with the client now. In the next note, we’ll share their feedback and what changed because of it.

Until then, here’s some of our other work and what we do.

More from the notebook

All notes →
A Creo crew sets up lights and cameras beside the hydrotherapy pool at Prince Court Medical Centre, Kuala Lumpur
On set

One shoot day, a whole library of clips

We planned lots of short moments that each work on their own, framed them to fit any screen, and added a couple of long takes that can be reels by themselves. That was our day at Prince Court Medical Centre in Kuala Lumpur.

→ read the note
A tablet on a dark marble kitchen island showing the cover of a Creo prototype guide for the PFP Financial website, next to a coffee mug and a phone
At the desk

Two websites on our desk right now

We’re in the middle of designing two websites for sister brands in finance, where every word needs approval from several levels. With every prototype, we send a short guide, a clear list of what’s done and what needs feedback, and a checklist their team can work through.

→ read the note
A Creo intern crouches to photograph an afternoon tea table with Sementra chairs on the lawn while another adjusts the props
On set

Four interns, one day at Sementra

We train new team members on real client work. On 15 October, four Creo interns spent a day capturing social media content at Sementra Hot Spring Nature Resort, reviewed every shot with our senior team, and the resort got a wider set of photos and footage to use.

→ read the note