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Four interns, one day at Sementra

By Danny Yeong, Creative Director
A Creo intern crouches to photograph an afternoon tea table with Sementra chairs on the lawn while another adjusts the props
Our interns at work on the lawn at Sementra
The short answer
We train new team members on real client work. On 15 October, four Creo interns spent a day capturing social media content at Sementra Hot Spring Nature Resort, reviewed every shot with our senior team, and the resort got a wider set of photos and footage to use.

15 October. Four interns, one resort and a simple brief: capture anything you think Sementra could use.

A resort that backs young talent

Sementra Hot Spring Nature Resort let us bring our interns along as a goodwill gesture, to help nurture the next generation of creatives. The resort gets something back too: a wider set of photos and footage for its social media.

Free to shoot, then reviewed

We didn’t hand the interns a shot list. They were free to capture whatever they felt was good and suitable for the resort. Afterwards, our senior team sat down with them and reviewed everything they had captured, so only work that fits Sementra goes forward.

Creo interns set up a table shoot under a shade sail on the lawn at Sementra Hot Spring Nature Resort
Setting up under the shade sail
Four Creo interns gather around a table under the shade sail at Sementra Hot Spring Nature Resort, getting food and props ready for a shoot
Getting the props ready between shots

The lesson we wanted them to learn

The review taught them the biggest lesson. On a real shoot, it’s easy to walk past content that has real value for the client. Seeing what they had missed is the thing we most wanted our interns to take home, and it only happens on an actual project.

Learning the problems is more useful than learning the tools. A real client shoot is where our interns find those problems.

Danny

If you’d like to see more, there’s another day on location with our team, or a look at what we do.

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