Five Projects, One Creative Partner
- Client
- BSG Property
- Industry
- Property development
- Market
- Malaysia
- What we did
The challenge
BSG Property builds homes, from condominium towers to resort-style residences. Each new project needed marketing that could sell the life inside it: films, photography and printed materials that made buyers want to live there.
Property marketing often looks the same from one launch to the next, with the same renders and the same promises. BSG needed each project to feel like its own place.
Buyers don’t buy square feet. They buy the life they can picture.
The strategy
One team, many homes
We worked with BSG on an ongoing basis, across five projects: Harmony Residence, The Landmark, Middleton in Minden Heights, Granito Permai and Mira Residence.
For each one, we made promotional films, photographed the spaces, and designed the marketing materials that went with them. Lobbies, living rooms, pools and views, shot in real light, so buyers could picture their own life there before they visited.
Promotional films
Six short films of around two minutes each, made for the projects and their unit types.
Commercial photography
Buildings, show units and facilities, shot to show how each space feels to live in.
Marketing materials
Brochures and printed materials designed in each project’s own look.
Inside the homes
In motion
The films
BSG Property films
The outcome
Each project, its own story
Across five projects, BSG had its films, photography and marketing materials made by one team. Every launch looked considered, and every project had its own character.
For buyers, the homes were easy to picture long before they walked through the door.
