You Are the First to Touch It
- Client
- Ecobee (Beesure)
- Industry
- Gloves and face masks
- Market
- Malaysia
- What we did
The challenge
Ecobee makes eco-friendly gloves, face masks and disposable products under its Beesure brand. One of its promises is simple but hard to show. With beefirst, the person using the product is the first to touch it.
That is a hygiene benefit nobody can see in a product photo. It needed to be explained clearly and quickly, in a way people would remember, on Ecobee’s website and YouTube.
How do you show something no one has touched?
The strategy
A simple story, easy to follow
We chose animation. A bright, friendly 2D world let us explain the beefirst promise in a way live footage could not, and kept the film light enough to watch to the end.
The film tells the Beesure story in about a minute and a half, with subtitles so it works with the sound off. By the end, the promise is clear: you are the first to touch your gloves and masks.
Creo made the film from A to Z: idea, script, design, animation and sound.
How we made it
- Concept and scriptThe beefirst promise, told as one short, easy story
- DesignA bright 2D town in the Beesure look, friendly and clear
- AnimationSimple, smooth movement that keeps the message front and centre
- Subtitles and soundMade for YouTube and the website, so it works with or without sound
In motion
The film
The outcome
A promise people can picture
Ecobee got a short animated film for its website and YouTube that makes the beefirst promise easy to understand: every glove and mask reaches you untouched.
