Bringing the Factory to the Trade Show
- Client
- One Glove Group
- Industry
- Medical gloves
- Market
- Malaysia
- What we did
The challenge
One Glove Group makes nitrile examination gloves and is listed on Bursa Malaysia. At trade shows, it stands in the same hall as many other glove makers, all selling to the same buyers.
Most of those buyers will never visit the plant. One Glove needed marketing that showed its new facility, its standards and its technology clearly, to people walking past a busy booth.
Most buyers will never see the factory. So we brought the factory to them.
The strategy
Three films, one clear story
We made three short films, each with one job. The brand film shows the plant at work. The ESG film explains how One Glove makes gloves responsibly. The Silk Coating film explains the technology behind one of its gloves in simple steps.
Each film runs about a minute and a half, short enough to catch someone at a booth. We also photographed the newly opened building, so the same clean, modern look carries across One Glove’s marketing.
Creo handled everything from A to Z: idea, script, shoot, animation and edit.
Brand film
A short live-action film of the plant and production line, made for trade show screens and marketing.
ESG and product animations
Two animated explainers: how One Glove works responsibly, and how its Silk Coating Technology glove works.
Architectural photography
The newly opened building, inside and out: the plant from above, the atrium, the reception and the exterior.
The new building
In motion
The films
One Glove films
The outcome
Ready for every booth
One Glove now has three short films and a set of building photos it uses at trade shows and across its marketing, all made by one team, from the first idea to the final edit.
Buyers who never visit the plant can still see it, and understand what makes One Glove different, in under two minutes.
