Slowing Down in the Highlands
- Client
- Sabah Tea Resort
- Industry
- Hospitality and tourism
- Market
- Malaysia
- What we did
The challenge
Sabah Tea Resort sits in the highlands of Sabah, among tea fields and mountain views. It needed a film to draw local and foreign tourists, for its own channels and social media.
Travel films often go loud: fast cuts, big music and lots of action. That suits a theme park. A tea resort in the mountains offers something else.
The best thing about the resort is how quiet it is.
The strategy
Calm, peace and big views
We followed a group of friends on their stay, and let the place set the pace. Instead of a fun, hyped-up edit, the film moves slowly, with long shots, soft light and room to breathe.
The calm of the resort and the size of the landscape around it do the selling. Viewers get a feel for what it is like to be there, and why they would want to go.
Creo made the film from A to Z: idea, script, shoot and edit.
How we made it
- Concept and storyA group of friends on a quiet getaway, so viewers can picture themselves in the story
- PaceSlow, steady shots that match the calm of the place
- ScaleWide views of the mountains and tea fields to show how majestic the landscape is
- Edit and soundMusic and colour that keep the mood calm and warm
In motion
The film
The outcome
A film that feels like a holiday
Sabah Tea Resort got a film it could share with local and foreign tourists on social media and its own channels, one that shows what makes the place special: calm, quiet and surrounded by nature.
