Services
Wherever you're starting from, we help in three ways.
Strategy, Creative and Activation. Some clients need all three. Many need only one, and we'll work it out with you.
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Positioning decides what the design, photos and films have to do. Together they decide what the launch and the campaign look like.
Your plan is set
We bring it to life. Many projects start with a brief already in hand, and we're happy to start there. If a decision further back is still open, we'll say so early.
Your plan is still forming
We help shape it first with a Direction Study: two to three weeks of market and audience research, ending in a clear plan for the work. From RM8,000. Half the fee counts towards the project if it starts within 30 days.
01 Strategy
The decisions everything else hangs off.
What your brand is for, who it's talking to, and what it has to beat. If your positioning is already clear, we work from it.
What we do
- Market and audience research
- Brand audit
- Positioning
- Brand architecture
- Go-to-market planning
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02 Creative
The brand as people actually meet it.
How your brand looks, sounds and moves. Design, photography, film and web, made by our own team, with every piece tracing back to the strategy.
What we do
- Branding
- Graphic design
- Photography
- Videography and animation
- Web design and development
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Eighty Years of Cap Tangan ReadyCare packaging Sentiasa Bersama
03 Activation
Everything that carries the brand out to real people.
The work that takes the brand out to people: the launch, the booth, the campaign, the posts. We make it and we run it, so each piece still looks like the brand.
What we do
- Launches and events
- Campaign rollout
- Social media management
- Production management
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Questions people ask us
I'm not sure which of these I need.
That's normal. Most people who contact us aren't sure either. Tell us what's happening and we'll tell you which part of the work it calls for. Sometimes it's less than you expected.
Do we have to start with Strategy?
No. If your positioning is already clear, we'll work from it. If it isn't, we'll tell you before we design anything on top of it.
Can you work alongside our in-house team?
Yes, and we often do. IHH and Spritzer both ran their campaigns in-house after we made the films. In Jakarta, we managed IHH's local contractors with their team.
Do you work outside Malaysia?
Yes. We've made work for audiences in Indonesia, Japan and the United States and run production overseas from Malaysia.
Do you use AI?
Yes, as a research tool. It helps us review the market faster and more widely. Our team checks every finding and makes every recommendation, and client data stays private.
Tell us where you're starting from: a full plan, a brief or a rough idea.
We'll work out with you which part of this it calls for.
Let's talk